Campaign · Illustration · Animation
New York State Fair
A campaign built on the belief that the fair brings out the kid in all of us. Original character illustrations, brought to life across every channel.
A campaign built on the belief that the fair brings out the kid in all of us. Original character illustrations, brought to life across every channel.
The New York State Fair and its attractions are bigger, louder, and more spectacular than anything you can plan for. That energy needed a visual language to match. The challenge: capture what the fair's FUN actually looks like.
We answered with a cast of original character illustrations, each one representing a different facet of the fair experience. Vibrant, imaginative, and unmistakably playful, the characters became the campaign's anchor.
Brought to life across broadcast, print, digital, and outdoor, the campaign leaned into key moments of wonder and spectacle. The kind that awakens the kid in all of us and invites your imagination to run wild.
A thirty-second window into the fair's world of wonder: characters, energy, and spectacle.
Character-forward creative scaled across standard digital display formats.
